"All of the industry needs to start to innovate on affordability and efficiency" - Xbox's Asha Sharma wants change and "more choice" for people buying consoles

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Xbox's Asha Sharma is openly addressing the growing concern over console prices, signaling that future hardware needs to prioritize being affordable and efficient for gamers. With manufacturing costs soaring, it seems Microsoft is seriously considering how to give players more options when the next generation of consoles eventually arrives. This could mean big changes for how we purchase our gaming systems down the line.