Borderlands 4 DLC Character and Free-to-Play Weekend Attract Resurgence on Steam

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Looks like Gearbox's latest strategy for Borderlands 4 is hitting big, with a fresh surge of players jumping back into Pandora on Steam. The combo of a new, fan-favorite Vault Hunter named Loveless the Hacker and a free-to-play weekend has proven to be a super effective way to reignite interest and climb those charts.