EA Sports FC might be getting a proper football game challenger, as 2K sets up new studio to make its "next blockbuster sports franchise"

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For years, EA has largely had the football pitch to themselves in video games, but that could be about to change. 2K Sports is shaking things up, launching a new studio with a former FIFA exec at the helm, specifically tasked with building a "blockbuster sports franchise." This could finally give players a genuine alternative to EA Sports FC and maybe even push both games to new heights.