"I don't think it's worth any amount of money" - Controversial real-life GTA 6 advertising campaign passed by City of Miami, but brand can only appear "discreetly"

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Looks like Rockstar Games is ready to drop some serious cash to bring GTA 6's vibe to the real world, with Miami Beach reportedly approving a multi-million dollar ad campaign. This move highlights the massive scale of the upcoming game's marketing, though the city wants the branding to be kept "discreet" despite the big money involved.