Shift-Up promotes Stellar Blade 2 with AI-generated KPop music video featuring the game's main character

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Shift-Up, the studio behind the anticipated Stellar Blade, is making waves with its unique promotional strategy for the next title in the series. They've dropped what appears to be a fully AI-generated KPop music video to hype the game, sparking conversations about how game developers are embracing cutting-edge tech for marketing. It's certainly an interesting look at a potential future for game promotion, especially for a game with such a strong visual style.