Ubisoft's calling its next push into gen-AI game development Motherbrain

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Ubisoft is reportedly making a significant push into using generative AI for game development, even giving the internal initiative the rather telling name "Motherbrain." This move by a major publisher could signal a big shift in how future titles are created, potentially changing everything from content generation to asset design. It's a clear sign that AI's influence in the gaming industry is only growing.