Valve staged its own Left 4 Dead 2 trailer "leak" to get around an ESRB ban, says former writer

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Turns out Valve might have pulled a fast one with the Left 4 Dead 2 reveal, reportedly orchestrating their own trailer "leak" to bypass some ESRB hurdles. This deep dive into gaming history offers a fascinating glimpse at the clever (and sometimes sneaky) tactics studios use to market their biggest titles. It's a wild story about how far publishers will go to get their games in front of players.